Nooka - Mercury 'Glow in the Dark' shades

Kanye West, Glow in the Dark Tour, Alive, Daft Punk, Tron Legacy, Graduation.. Just some keywords that come to mind while looking at these glasses. Unique indeed & I really like the idea but I'm wondering: Aren't these too bold for the average consumer?
Anyway, these will be officially released through the Nooka site in March, but it's good to know what's coming right?